‘Today’s Beauty Supply’ Gets Touch Up | Small Business Revolution: S3E3


– We are about to go and
surprise Benjamin from Today’s Beauty Supply, he
gives so much to the community and he deserves for someone to
come in and give back to him. – This is going to be awesome. – He doesn’t know we’re here. – Let’s do it! – [Ty] I’m hoping for
extensions while I’m here. – [Amanda] Hey Benjamin! – Why hello!
– [Ty] Hey! – We’ve got to surprise you,
you’re one of the businesses! – [Ty] What, you’ve been selected! – Yay!
– [Ty] Congratulations! – [Benjamin] Well thank you,
thank you very much, wow! – [Ty] Yes, this is happening.
– This is really happening. – [Ty] This is really happening. – Congratulations.
– Thank you, thank you! – [Angela] You guys are tricky. (laughter) – [Narrator] Small towns
across the country are fighting for their survival with the
odds stacked against them. But what happens if we join that fight? If we dedicate a little
money, a lot of experience, and thousands of hours of
work into one small town, focusing on the businesses
that are at the heart of their main street. What started as an idea
became a national movement, with over 30,000 towns nominated
for the $500,000 makeover, and more than a million
votes cast for the winner. – [Presenter] Good
evening Alton, Illinois, how is everybody tonight? (cheering) – [Narrator] Now in our third
season, the team is taking on its biggest challenge ever. The town is three times bigger
than any we’ve helped before, and the hurdles Alton
faces will put to the test the very idea of main street America. So, Amanda Brinkman and her
team of marketing experts at Deluxe are going to work for the people of Alton, Illinois. And they’re not alone,
new season three co-host Ty Pennington will be working
with the team to rehabilitate the town’s buildings, while
a whole cast of experts helps rehabilitate its businesses. Every episode we’ll be working
with a new small business to see if we can change the odds, if together we can start a revolution. (calm music) – [Benjamin] In a community
where you have low incomes, and when you’re in poverty,
that’s tough enough. And so when you look into the mirror, you have to like what you see,
that’s looking back at you. That image gives you the
ability to maybe even do better. The things that we offer
here at Today’s Beauty Supply gives you that look of success, even though it’s maybe not there yet. There you go. – [Angela] Hello!
– Hi, how are you doing? – [Angela] Hi guys, how are you? A lot of the places around here have some of the same products, but the customer service
here is so much better. People love Ben- – [Benjamin] This right
here is a Gerber Baby. – [Customer] I like her, I do. – [Shalon] If I go to
another store and I ask them, “What kind of product is this?” A different place might not know that, but being that Ben is
black, either he’s used it or his wife used it or some
of his clients used it, I love it here. – [Benjamin] It’s me and
my sister here day to day, and my wife is available
any time that we need her. – [Al] Great place to
shop, and Ben’s friendly, when you come in there’s
not a short conversation, you’re going to be here for a while, talking to Ben about whatever’s
happening in our schools. You see him at community events, you see him at school events, you see him putting in time with the kids, so he’s best seen in the community. – [Benjamin] After about six
or seven years in business, we thought that making a
profit wasn’t just enough, how can we make a difference? People equate this
neighborhood with drugs, with crime, with gangs. I was born here, and there’s
great people in this community. So we decided to develop
the other side of the store, because this is a dual
storefront, and we created a space called Today’s Place. Young people in the community
will have a place that’s safe, that they can come and
maybe if they need to do some extra school work, and
they need access to WiFi, we have a space that’s
comfortable, that’s nice. We always make sure we’ve
got peanut butter and jelly, and sandwich meat, and
chips, and things like that, because you can’t study
and you can’t concentrate if you’re hungry. – [Joel] Do you know who that is? – [Students] Yeah, Beyonce! – [Joel] Oh okay, everybody better know the queen, right? That’s Beyonce. But what about this person? – [Students] That’s Steph Curry! – [Joel] Steph Curry. So how about this lady,
do you know who she is? Never seen her before
in your life, have you? She is Allison Williams,
and she is probably one of the most powerful
architects in the country. These are people that
look just like you, right? They’re African Americans. And because they didn’t
give up, they were able to make great strides,
and great achievements. – [Amy] Today’s Place
is really his passion, and that’s the part that I really am extremely proud of him for. – [Benjamin] Today’s
Beauty Supply has supported Today’s Place but just here
in the last three years, we saw our sales dip. We had a competitor open up on us, and now there’s four beauty
supply stores here in Alton. This town could handle three. It’s just a matter of how long
and who’s going to survive the battle, and hopefully
we bring that business back. Because we know that here
in this neighborhood, that we’re needed. Deluxe coming in and choosing Today’s, I don’t take that as a coincidence. I think it’s divine. And I believe that divine
things happen for a purpose. I’m excited for the community
that has wrapped around Today’s Beauty, because
maybe there’s a message that needs to be heard
and needs to be shared. Most people who are judgemental, it’s because they haven’t had
a relationship with somebody who’s a different culture. Sometimes conversations like
this make people uncomfortable. I think it’s important
because if we stay comfortable we won’t grow. – [Amanda] It’s always an honor to help small business
owners build their dreams. But working with someone like Benjamin, who shows us all what it looks like to truly love thy neighbor, means that every improvement
we make will ripple throughout the Central Avenue community, with an impact we might never fully know. It also means the stakes
are that much higher. If one of Alton’s four
beauty supply stores is destined to close,
it can’t be this one. Luckily, we’ve got some world class help, Lynne Robertson’s
company FAME has designed retail experiences for
stores across the country. She’s here to make sure Benjamin’s shop stands out amongst the competition. – Well lots of opportunity
for making this more inviting. – Absolutely. Hi Benjamin, this is Lynne. – Hi Lynne, how are you? – [Lynne] Benjamin, it’s
a pleasure to meet you. – Nice meeting you as well. – [Amanda] You’ve got to
give her the tour, the whole- – [Benjamin] Welcome to Today’s! – [Lynne] How many
square feet do you have? – On this side I believe
it’s right around 1800, or something like that, we try to make the best
of the space that we have. – [Lynne] Beauty is all
about inspiration, right? So how do you inspire your customer? I see you have some sort
of like vendor posters. – Well from a visual
aspect, probably not as much as a personal aspect.
– Right. – Like when people walk through this door, a lot of times I know their
family, I know their children, and so the engagement is more
than just come buy something, sometimes it’s a hug, sometimes it’s a word of encouragement. – I mean that’s like one
of the primary retail tools is engagement right, and your
relationship to your customer, so that’s great. – [Benjamin] Some beauty supply stores, they actually have a wig section, we’re not in that position,
but so, I just kind of- – Could you be? Would
you want to be, Benjamin? – I think it would be great, you know? – A trial place would be
really great somewhere in here. – A demo station would be awesome. – See, she knows the technical terms. Demo station.
– Exactly. – [Lynne] I love that
you allow people to roam through the store, but shrinkage is a huge problem in retail. Oftentimes there’s cameras everywhere, and there’s this level of suspicion, is that a problem for you guys? – I personally don’t
have that problem here. And I tell people all the time, if you really need to take
anything, just talk to me. We can work something out, you know, so. – [Lynne] The fact that
you’re just welcoming people to wander and navigate the store
and try things on their own I think is such a huge
point of difference. – [Amanda] Absolutely. – And I’m part of this neighborhood, I’m part of this culture,
so I want to treat people the way I want to be treated
when I walk into a space. – [Lynne] Right. – So I give that. – [Amanda] I know I
would love to shop here. – [Benjamin] So, you ever
put one of these on before? – [Lynne] No, but I’m going to try. – Hey, there’s a first time. – [Amanda] Oh my god. – How are we doing?
– I like it, it’s good. – [Benjamin] And for you. – Did I do it right? – This is your new look, seriously. – Uh oh, let me get you a mirror. – Yeah I need a mirror. – [Benjamin] You need a mirror. – I didn’t get a mirror! – [Benjamin] I’m sorry,
now you will get a mirror. – We need a demo station.
– Right here. – How could anyone function
with this hair in your eye? – [Lynne] I can’t even. – [Amanda] What do you do with this, do you put it under, or behind? – [Benjamin] Well, I’ve never worn a wig. (laughter) – [Amanda] Your heart is just
so big, it’s unbelievable. So does that ever get in the way of your profitability as a business? – In this business it hasn’t
affected so much until just here in the last
year and a half or so when the other store opened, and we felt about a
30% decrease in income, and we removed ourselves
off payroll to where we no longer take a salary. – So right now you and your sister Angela are not taking a salary from the business? – No, we’re not. – You work here a lot and
hard, so we have to get you back to a place where
you’re paying yourselves. – [Lynne] Let’s talk about
your merchandising mix. – [Benjamin] You know,
there are some fillers that I have in this store,
that’s just filling space. – What do you think the
percentage of the down product versus the moving product is? – Maybe 20%.
– [Lynne] Okay. – [Amanda] So 20% from a
real estate perspective could help us out a lot if we want
to add some of the demo areas. – [Lynne] I want people
to just be really inspired to try your products, retail
is about the seduction, so from the outside in, bringing them in, and luring them through the store. So we’re going to work a lot on flow. – [Amanda] Let’s talk about
the exterior of the building a little bit, like what’s with the gates? – [Benjamin] They were here. – [Amanda] They were just-
– [Benjamin] They were here. – [Lynne] Legacy. They’re legacy gates, do you
mind if we take them down? – No.
– [Lynne] Okay. – [Benjamin] When we first
started this business, we didn’t know anything, we
kind of learned as we went, and I don’t have any formal
schooling in marketing or anything like that, it’s sort of like, let’s get in here and do the best we can. – [Lynne] But don’t discount
that granular knowledge you have because that’s going
to inform everything we do. – [Amanda] Absolutely. – We just got to get them in here, so they can get that experience. – [Lynne] When I hear that
20% of his stock is static, it’s scary, because that alone is stagnating his
profitability, huge number. – [Benjamin] When we first opened we went the least expensive route,
to get a space open, if I could give the place a modern feel, and a modern look, I think that customers would feel like they’re
in an upscale place, even within the neighborhood. That’d be exciting. – [Ty] Benjamin is exactly what a good role model looks like. You stand out there on
their front porch, and every three seconds somebody
drives by, honks, and waves. This guy knows the entire community. – [Amanda] Central Avenue is
largely a residential area, but it’s got a handful of small
businesses like Benjamin’s and they’re vital to the neighborhood. They create jobs, keep
money in the community, and national studies have even
shown a direct correlation between increases in
black owned businesses, and drops in juvenile violence. But the area also presents its challenges. Benjamin’s current customers
don’t typically have the disposable income to spend
much more than they are now. And because housing on
Central is often transitional, he’s constantly having
to attract new customers, which is a heavier lift
than bringing back old ones. We’ve really got two levers
to pull to increase sales, store experience and online presence, and they both hinge on
our ability to understand and communicate Benjamin’s brand. – So I actually have a mood
board for you to take a look at, just to get your reaction on a few things. – The image that grabs me is
the lady in the hairpiece, it’s a true image, and
I think that’s important for little girls that come into the store, that they see an image of
beauty that looks familiar. And that’s just so important. – I love it, and it’s
definitely what we want to come through on your
website and social media, you’re not just selling things,
you’re selling a feeling. Okay, so let’s talk a little
bit about the physical store improvement, we’ve secret
shopped the competitors, we completely recognize that
the way your store looks is how beauty supply stores look, so we don’t feel like
you’re doing anything wrong by industry standards, we just
feel like this could help you stand out from your competitors because we don’t want you
to look just like they do. – And I’m excited about that.
– Me too. And don’t get me wrong,
there is an aspect of the treasure hunt through your store that we don’t want to lose. That’s what makes it fun. And I think one of the things
too in the store design, we’re going to need to
focus on is lighting. Because especially in the beauty category, you’ve got to see yourself. – It’s kind of funny because
I have some customers, they’re in the back, and
they’re trying to match hair, and then they walk out on the front porch. – [Amanda] Yeah, well I
think actually clearing out your windows would help with that as well. – Yes, windows are an
invitation to come in, you just want to spark some
intrigue and have people want to step across the threshold
and see what’s going on. – [Benjamin] In my mind I was
thinking maybe a drop ceiling, or a dry wall ceiling with can lighting, and that way it would
make the space brighter, and it would give it
more of a modern look. – [Lynne] So let’s talk a
little bit on inventory. Every retailer needs to
inspire, engage, and entertain. So we want to look at how that product mix helps us do all those three things. – That would definitely be
a piece of homework for you, is to go through the store to work on reducing your inventory, moving the things out of
the store that are stagnant, because Lynne and her team
will need to understand what they’re making room for from
the inventory perspective. Let’s talk a little bit about
how you’re showing up online. (groaning noise) (laughter) – [Amanda] He knows, we
want to build you a website because you don’t have one today, but one of the main things that shows up is this Facebook page. And when we go to it, I think
this is an abandoned page. – I think my son had started one and forgot the password, maybe. – [Amanda] This happens all the time. – Then he created another one. – So we can work with you
on contacting Facebook, and getting this one removed. If you’re showing up that
great in the search ranking, and then people go here,
they’re going to think, ‘Have they closed? They
haven’t posted since 2012.’ It’s communicating the wrong message. So this is what is called
your Google listing. Right away one of the
questions that it asks is, “Do you own this business?” So that means that you haven’t
claimed this listing yet, and it’s the same thing on Yelp. So we want to make sure
that you are able to own it, and you can add your hours,
your photos, respond to reviews, Yelp and Google are very
important for customers, and we want to make sure
that you’re showing up the way that you want
to show up on those two. – I’m trusting in everything
you say, because this is not my strong suit, if you haven’t noticed. – Well marketing doesn’t
come naturally to many business owners, right? You started your business
because you love providing this service to the community, but we truly believe that
this ongoing marketing is going to be what makes a difference to getting to that revenue goal, so it’s okay that it’s
not a natural skill-set, that’s why we’re here. The beauty industry is by
nature is aspirational. People walk into Benjamin’s shop looking for the best version of themselves. And that desire is what we
need to reflect in his brand. When customers drive past the
store or look at his website, they need to see themselves looking back, and looking their best. The Deluxe team will go to
work building today’s brand, while Lynne collaborates with
Benjamin on a store design that improves his customer experience and hopefully his sales. We’ve hired local contractors,
and we’re working with Ty to execute those building plans. We’ve got a lot of balls in
the air and not a lot of time, because in a few short
months, we’re trying to make Today’s Beauty Supply feel
like a brand new store. – [Julie] He’ll be the
only one out of the four beauty supply places in Alton
that will have a website, so there’s a differentiator right there. – [Kirk] What will need to come through is his customer service, we don’t want to look too beauty blog-y, so with photography I
think it’s really important that we showcase your everyday person, not necessarily someone that’s
made up all of the time. – [Amy] Once the ball starting
rolling as far as marketing, he was enjoying it, and
then when it came to, okay, we’re going to need to have
the store closed on this day, and we’re going to need
to move things out, it became a little bit
stressful at that point. – [Cameron] Like a lot
of small business owners, he kind of bought the
building, moved in there, and it needed work way back
when, now it really needs work, so we’re gonna fix the
floor for one thing, we’re going to give him new shelves, because he bought a lot
of that stuff second hand just to make it work. – Here it is, a beauty supply store, and the lighting was just really
harsh, so I think lighting and reworking that space will be helpful. – [Cameron] And he’s so
beloved in that community, that not only did the
construction company give us a great deal, they’re also
donating a lot more time to him, so this is just going
to be a great makeover. – [Amanda] In order to make
all of these renovations, we’ve basically had to take
Benjamin’s store apart, now it’s up to Lynne and her team at FAME to put it back together again. And doing it right means a lot of long distance collaboration. – Hi, I know you were
a little worried about us going too boutique-y
with this table idea. – [Benjamin] I just need
to figure out I guess, how it’s all going to work
to get the look that we want, but still have the product availability. – [Lynne] Yes, totally get it. – [Amanda] Do you feel like
this kind of look and feel will resonate with your customer base? – [Benjamin] I don’t know
because it’s so different from the normal beauty supply stores- – [Lynne] I know, I know. – That I’m used to going to
and that I’m used to seeing. – [Lynne] What I love about
working with Benjamin, is that while he’s very open-minded to new ideas and to new thinking, he still has his own strong point of view about the kinds of things
that he wants to accomplish with the store, so it’s
been very gratifying to try and maintain that with him, but still bring him new inspiration. – [Amanda] I think this whole process has helped Benjamin to
take a step back and say, “What do I want that
first impression to be?” – [Amanda] He’s not just
giving input on the renovations we’re doing, he’s actually putting his own dollars into the building. – [Ty] Well I gotta say,
it already looks better. – We said, “We’re gonna come
in and help you with the interior,” and then he thought, ‘Okay, well if we’re going to do that, let’s invest in the outside,’
the stairs are crumbling, you remember he had those
chain link fences up here, and we asked him why and he was like, “I don’t know, they were always here.” – Chain link just really never
says, it’s never inviting. – No, people are driving by,
even as we’re working on this, saying, “This is a huge
uplift in this community.” – [Ty] One person starts
really working on their place, then all of a sudden people are like, “Well if they’re doing their
house, then we’d better make ours look better too.” And it literally starts to
make the entire area look good. He’s leading the charge. – [Customer] I’m trying to see what’s going to be the best
way with these flip flops. – I got your door, are you ready? Let’s do this, come on. – Thank you.
– You got it babe. – I appreciate it, I’ve never had a celebrity
open the door for me. – Alright, y’all come back. – [Amanda] With the interior,
exterior, and website all under construction, we need to make sure
that everyone is pulling in the same direction in terms of design. And that means creating
something Today’s Beauty Supply has never really had before,
a strong visual identity. – [Cameron] I think it’s
really interesting that they can be in business what, 14 years? – [Julie] 18. – 18 years, you know, a lot
of businesses would never have lasted this long without
some sort of visual identity. – [Peter] Well for sure,
and we explored a lot of very simple rectangular
shapes, but what we ended up was with a strong circular
shape that connected the serif T and B from Today’s Beauty. – [Amanda] That polished
professional branding is designed to tackle another
one of our primary goals, extending Benjamin’s reach beyond just the Central neighborhood, so
he can find new customer bases and bring money into his
business from surrounding areas. Back in Alton, Benjamin is already putting that plan in motion. – [Shalon] I think what would
be a good thing for Today’s is having classes here for
some of the stylists in town, and then after the class offer a discount on some of the products that you have. – We’re definitely
going to look into that. With your help. – Oh I’m here, I’ve been
with you from day one. – [Amanda] The stylist
community could be a whole other avenue of customer acquisition. – [Peter] That’ll be
really good social content, but it’ll also be important
when we’re building the website, to also show the partnerships for stylists and their audiences. – [Benjamin] Bringing
professionals to train the professionals allows
us to expand our market. – [Felicia] Talk to your
clients about color, we’re not pulling the cap
on and pulling the hair through the holes no more. We have to make recommendations to them, up your ticket, there’s
nothing wrong with that, as long as you’re doing it healthy and you’re taking care of their hair, there’s nothing wrong with that. – [Benjamin] There are certain
professional lines that they won’t sell to the general public. So I’ve had a great meeting
with the local distributor for this area, and we can now actually have the professional product that they use on a day to day basis. – [Amanda] With so much happening at once, from rebuilding to rebranding,
I’m headed back to Alton to sit down with Benjamin,
and see how he’s feeling about the entire process. – [Benjamin] There are
people in my store right now and my stuff is all covered
up and it’s full throttle and it’s only going to get worse. – I think that’s why a
lot of business owners don’t do some renovations
to their places, right? There’s just logistical
and business realities as well as just, how do
you stop your business for a few days to do some of these things? – That would make it very difficult, but we’re fortunate that
we’re part of this process, but it’s a lot of work, in fact today is my 25th wedding anniversary. – You had to cancel your
anniversary trip to meet with us? – I did. – Oh my gosh. – Not just to meet… just this whole, there’s no way I could get away. – That is true, you are in
the middle of the process. – I’m in the heart of the process. – Have you also at this
stage with the store made some decisions about what inventory you’re going to let go? – I donated about 20% of the product to the local women’s oasis center. – [Amanda] That’s so you to
do that, and that’s awesome. We always try to warn these
business owners going in that it’s impossible to
communicate just how taxing the Small Business
Revolution whirlwind can be. We’re asking them to completely
rethink their business, while continuing to run it. And no amount of outside
help makes that easy. But in the case of Today’s Beauty Supply, I really think we have the opportunity to create something unique and special. – [Julie] What we found
is that less than 10% of all African American
beauty supply stores are owned by African Americans. A lot of the merchandising
and how products are laid out and displayed comes from a
totally different culture, so we tried to explore a new way that feels more like Benjamin. – Wow!
– It looks incredible! – It doesn’t even look
like the same building. – This transformation! – Amazing! – Man if this is the outside, I can’t wait to see the inside. – Benjamin this looks incredible! – Oh my gosh! – Thank you! – This is incredible! – You’ve been working hard! – We’re getting so many
compliments, customers are like, “Are we in the wrong place?” – [Lynne] It looks really great. – [Benjamin] And then my logo. – [Amanda] The logo looks great up there. – [Amanda] Oh I’m so excited.
– [Benjamin] Amazing. – I want to see what’s going on inside. – [Benjamin] Can’t wait to show you. – Oh my gosh.
– Wow. – [Lynne] I am not often
speechless, but this is incredible. – [Benjamin] I’ve had customers say it’s like a breath of fresh air. – You did such a good job, oh my gosh. – And you were suspect about the table, look at how great it looks! – [Benjamin] And it’s a space saver. – [Lynne] That’s what’s great about it. – [Benjamin] We consolidated
our wigs, our ladies. – [Amanda] Look at how great that looks. – What was the hardest part, for you? – [Benjamin] Mentally, it
was trying to figure out okay, how do we reorganize? Where does everything go? What am I going to get rid of? But sometimes less is more,
so I have to learn that. – Almost always in retail, almost always. I know it was really
important for you to maintain your own sense of place here, do you feel like you were able to do that? – Well of course, because
I got a chance to utilize everything that you guys gave me and make it into something that
worked for us, for Today’s. – [Lynne] Good. – You guys really took the direction and brought it together in
such a beautiful way. – Couldn’t have happened without you guys. – Well, would you like to see how all of this branding translates online? – Can’t wait. – [Amanda] When we first
started working together, we loved the vibe over at Today’s Place, and we wanted to try and
reflect that a little bit with the rest of your brand. So the new logo brings
in that perfect color, it’s both warm and
bright, and it just feels like a well established retail brand. – [Benjamin] It’ll look great on a shirt. – [Lynne] Wouldn’t it? Why not. – [Amanda] We’ve got t-shirts
that your staff can wear, that you can sell, that you can give away, you have a lot of great
relationships around town, and so we have created
postcards for you to leave to encourage people to
come in and try the store. – This is really great. – And then one of the
most important things in a retail environment
can be your packaging. Your competitors aren’t doing this, this is an elevated experience. So another thing is your
branded business card. – [Benjamin] That makes me just want to go and hand out a bunch of cards everywhere. – [Amanda] You should! Just make it rain business
cards, walking the streets. Okay, so you’re ready to see your website? – Yes I am. – Okay, here we go, this
is your new website. So front and center we
have real customers, we have you, we have Angela, we want to see the people
that are in this space, and the people that you serve every day. – That is awesome.
– Doesn’t she look beautiful? – [Benjamin] Yes. – [Amanda] We want to show that this is a different kind of beauty supply store, that you offer a different
experience to your customers. – That is awesome. – [Amanda] The main call to
action on this entire site is come in and visit. Everything we do, all the
language we use, is all about come in and experience what
Today’s Beauty Supply is like. I know that Angela has
been working really hard on the social media, she’s
doing a really great job, we’re really impressed. So we wanted to make sure
that we’re leveraging that. So instead of having to
continually be adding inspirational photos to your website as well
as posting on social media, we’re just going to have it
feed right into your website. – It’ll do that
automatically? I like that. – [Amanda] So I wanted to
show you a little trick for Instagram. So we just bought this at
a home improvement store, it’s just a piece of linoleum
that looks like tile. We style your product like this. Then we just take a picture, see? Look how great that looks, it’s going to look great on Instagram. – You can even use your
floor, it’s gorgeous. – Yes! And then we also want to
give people the opportunity to keep in touch. We’re going to try and
build your email list through the website, but we encourage you, especially now that the
cash wrap is nice and clear, we encourage you to put the
sign up sheet right here. – I would transition those
email addresses online? – Yes, okay so Deluxe has an
email marketing tool which we will get you all set up
with, and it’s a very simple process for adding their
emails to your database. – I like simple. – [Amanda] It’s simple, it is! Let’s go into the products
page, hair care, nails, lashes, cosmetics, and skin care. We wanted to make sure that
we were using your product categories in those headers,
so that as the search engines are crawling your site, your
popping up more regularly. Then we get into the About page, and I feel like this is
the most important part. – Wow. – Look how great you guys look. We want to talk about the fact that this is a black owned beauty supply store, this is uncommon in this industry, and you’re offering
something to this community that your competitors aren’t. – When I look at the website, it just instantly makes me smile. It feels welcoming. You guys have done an
amazing job and I can’t wait to sit down and just look
through every inch of it myself. When you look through the
webpage, it shows Today’s. I got the opportunity to tell
my story and share how I felt and they listened. – Well I have one more thing to show you, do you mind coming outside with me? – [Benjamin] Whoa! – So we had some secret helpers
tell us that one of your wishlist items for Today’s
Place would be patio furniture so people could sit out here and enjoy this beautiful new porch. So we have something else on the table, we got three new laptops
for Today’s Place. – The kids are gonna love that. – We feel a little bad though, because throughout this process, you and your wife had to
cancel your anniversary trip because we were putting
you through such hard work cleaning out the store
and doing everything else. So we want to make that up to you and so we would love to pay
for your flights and hotel for you to come to Minneapolis as you had originally planned. – No way!
– Yes! – Yes! We hit the jackpot! – [Amanda] Our goal from
the beginning was to help Benjamin’s business thrive,
but throughout this whole process he made sure we all kept our eyes on an even bigger picture. That businesses like his, and
communities like this one, are full of stories
that deserve to be told, but too often aren’t. – [Benjamin] You know, I think of myself as a successful individual,
who has done well. But I have to consistently be
mindful every day, all day, everywhere I go, how I’m viewed by the
world that don’t know me, and if I don’t it could cost me my life, and I’m a good guy. With Alton winning, we get the opportunity to share a message that we
all want the same thing. We all just want to enjoy
life to the fullest and contribute, and help those
around us that we can. And I think that’s important
for people to know. – [Narrator] Shampooches
is a neighborhood groomer with a deep love for her canine clients. – [Alicia] I feel like it
takes a special kind of person to know what a dog is thinking. – [Customer] Alicia greets
them first, then she greets us. – [Narrator] But the stress
of moving to a new building and doubling her expenses has pushed the owner to her limits. – [Alicia] We put everything
we have into Shampooches. – [Narrator] Can the small
business revolution team give her the tools to
untangle her troubles? – [Jennifer] She won’t
survive if she doesn’t get her numbers under control. – [Narrator] On the next episode of Small Business Revolution Main Street. – [Amanda] Like many
retailers, pricing pressure from big box and online competitors was slashing Benjamin’s profits. Visit deluxe.com/Todaysbeauty
to learn more about how the Deluxe
team leveraged marketing to create an enticing boutique experience at Today’s Beauty Supply.

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Reader Comments

  1. Skee Skinner

    I love it when my peeps from my hometown are succeeding doing positive things!!! Love Ben & Amy and the family for making a difference!!!

  2. Ms DeeDee

    Wow. This is what WE all need to see and absorb today. There is nothing like small businesses making a bigger difference than we ever imagined possible. I truly am enjoying this series. Keep it comin' Deluxe and thank you for the inspiration!

  3. Marci Elston

    I hope that the Small Biz Revolution comes back and helps TBS when this remodel triggers a tax assessment. Madison County is notorious for jacking up property taxes on businesses that remodel their buildings.

  4. Whitterkins McGee

    These people make me feel welcome from a phone screen. I am a small business owner, and I want to be more like them. Amazing. Amazing.

  5. Tonya Shores

    This one is definitely my favorite! Showing my students this video in activity so they can see first hand what great people they have supporting them in their community! Now they also know a resource to turn to in their neighborhood for help with school work!! Thank you Ben and Amy for all you do for the community and our students!!!

  6. Ericka Cole-Callwood

    Wow! Such a beautiful episode. Also, I learned so much that I can apply to my own businesses (Mema's Munchies Sweet Treats).

  7. Amber Laine

    When I shared the 1st episode for this season I shared .. [37] Jesus said unto him, Thou shaltlove the Lord thy God with all thy heart, and with all thy soul, and with all thymind. [38] This is the first and great commandment. [39] And the second is like unto it, Thou shalt love thy neighbour as thyself.
    I loved when it was mentioned in this episode. It is so important that we All love thy neighbour as thyself. I'm loving watching The Small Business Revolution and I'm really loving getting a glimpse of these great business owners loving thy neighbour!

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